JUSTINE TE

"Design is not just what it looks like and feels like. Design is how it works."

- Steve Jobs

P R O J E C T 1 - Individual Journal

This module has been designed to help foster of sense of care and concern among students for their community, environment and the world at large. This module will help develop students’ sense of personal and social responsibility. We will learn through participating in a community service experience and will have the opportunity to use their skills and knowledge in real-life situations.

The class has been split into a few teams to conduct various projects to full fill the module brief and requirements. For our group, we have chosen to do a fundraising project to help a dog shelter so that they are able to give the dogs more such as a better home, better medication and sufficient food. In a team of 26 people, we have done we have taken various steps in order to raise funds for the this cause.

We have chosen to help raise funds for Lost Animal Soul Shelter (LASS). LASS is a non-profit organisation. LASS was established in 2013 to shelter, heal and protect our four-legged friends who are victims of abuse, neglect and lack of love, attention and affection. Since then, they have welcomed over 250 dogs into their hearts and the shelter and have continued to provide them as well as many others a loving, safe environment to live out their tail-wagging days. At LASS, they believe that every dog deserves life under the sunshine.

L O S T A N I M A L S O U L S H E L T E R . K U A L A S E L A N G O R .

The aim for this project is to raise funds, put up adoption for dogs and raise awareness about stray dogs. In order to succeed and reach our aim, we have come up with a few methods such as selling our own designed shirts, having a dog campaign event, giving out flyers to spread words about our campaign event, spreading the word on the social media about stray dogs and our cause, and find sponsorship to help raise funds.

We then begin with delegating job among our group members to 5 different categories which is the Marketing team, Design team, Event crew team, Sponsorship team, Photograpers and Videographer. I was given to be the leader in marketing team with 4 other members, Liew Chung Hooi (Gabriel), Yap Kar Juen, Edward Cheng Mun Kit and Nur Syazleen Sies. My role in this team is to guide my teammates, create awareness to the society and to acknowledge the society about our fund raising and adoption for stray dogs Campaign. My teammates and I have come up with a few methods in order to achieve the task of the marketing team.

First of all, we created several awareness through social media such as sharing videos about stray dogs and at the same time promote our campaign to the society. Handing out flyers around Sunway, SS15, Damansara Jaya, Taman Tun and Damansara Uptown able to spread the words about our dog adoption and fund raising campaign and enhance stray pride in our society.

As a team leader for marketing group, I organize meeting among my teammates and also attend meetings with the other team leaders to discuss and make decision. Besides that, we also have brainstorming marketing strategies session with my teammates on how to increase the awareness for stray dogs such as by producing stray dog video about their stray life (video on the left). Other than that, I took part in planning the event with Garnette (Event Crew Leader). We had a meeting with the person in charge at One Utama management office to get approval from them for the location of our campaign. After the meeting, Garnette and I went to One Utama Dog Park to check out the site and choose the best spot for our booth location that can attract people's attention and sheltered at the same time.

After the event, I would consider myself as an acting treasurer because I was involved in majority of this project such as the planning of the camapaign, marketing through social media and activities such as giving out flyers and collecting donations from public. Hence, the account and finance was managed sort of managed by me. For example, keeping track with the shirt profits and donations then do a simple account summary once everything is done.

O V E R A L L

Upon successful completion of this module, I am able to develop my communication skills for collaborative work with the community, society and my groupmates that will make contributions to the society. I am able to apply information management skills and strenghten my lifelong academic learning. Besides that, I have developed myself a strong sense of social responsibility and be able to potray leadership qualities and being able to work effectively as a team. Last but not least, I learned how to coordinate activities sufficiently.